Designing the Next Chapter: British Craft Meets Sustainable Innovation

Designing the Next Chapter: British Craft Meets Sustainable Innovation

As the founder and one of the designers behind Art on Scarves, embracing innovation is as important as honouring tradition. Recent years have prompted a shift. Luxury must now lead with sustainability, and British craft must adapt to global demands for transparency and responsible design.

In my studio, we experiment with new recycled fibres alongside classic hand printing techniques. It’s not just about beautiful scarves; it’s about evolving what British artistry can be, standing for legacy and environmental stewardship. My aim for the coming year is to launch a collection marrying contemporary eco-materials with timeless textile traditions. A blueprint for the future of thoughtful luxury.

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